Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

We spoke to a Chief Product Officer who told us that to build great products you need a deep knowledge of technology, the curiosity and insight to spot gaps in the market, and a sincere desire to ...

Why do consumer products companies feel compelled to change products that consumers have been happily using for decades just the way they are? Didn’t they learn the lessons from New Coke being ...