Game Oracle, a gaming industry research platform, has published a two-part data study on how developers use generative AI in Steam games and how that choice affects early sales. The study examined all ...

In the Snapdragon Summit 2026 demo area next to the keynote hall, phones show off the tech revealed during the keynotes -- including Adreno Neural Fusion. David Lumb/CNET Gaming on phones has gotten ...

AI opponents helped players spend about 50% more time in PUBG: Battlegrounds after they were introduced. Players also became more likely to team up with friends, increasing team play by about 28%.

Today marks the launch of Playground, a new Google platform for generating games using natural language prompts, and it will soon host a version of Unity based around generative AI agents. Unity Spark ...

Epic Games has delayed its upcoming Disney collaboration - a shooter featuring characters from the Marvel and Star Wars franchises - and told developers to move to an "AI first" production model.