Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile. This is part 1 of a 4 part article series on ...

On September 26, 2018, a row of tech executives filed into a marble- and wood-paneled hearing room and sat down behind a row of tabletop microphones and tiny water bottles. They had all been called to ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...