Turning leads into fans isn’t complicated. It requires setting the right expectations from the beginning and then exceeding them. Move the finish line away from just getting a sale and wow your ...

Customer success (CS) is one of the most critical functions of a startup, especially a business-to-business (B2B) software-as-a-service (SaaS) startup. Your startup’s success depends on educating and ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Opinions expressed by Entrepreneur contributors are their own. Every user has their pain point, and they’re looking for products or services that can help them address that pain point. When they ...

I’ve been working in sales and marketing roles for more than 30 years, and in that time, I’ve found that—as big a deal as lead generation is—it’s typically lead management that makes the struggle real ...

In the past, generating new customer leads came down to a variety of approaches. These included paper-based marketing advertisements, cold calls, referral incentives for current customers and ...

Global brands across industries are leveraging NiCE to deliver smarter, faster and more personalized experiences HOBOKEN, N.J.--(BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced a series of ...

An effective VoC initiative requires that brands obtain genuine, organic omnichannel customer feedback, a process that requires multiple methods and avenues. The Voice of the Customer (VoC) can be ...

When George Avetisov was the founder and CEO of cybersecurity startup HYPR, he spent a lot of time in the trenches with the company’s sales team. He quickly realized that regardless of how good his ...

Act-On’s latest AI release is part of a multi-step campaign to enhance marketing automation capabilities and help marketers focus time and resources more efficiently and accurately. Act-On AI ...