Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

AppLovin's strategic partnership with Google Cloud has significantly improved its unit economics, benefiting both the company and its customers, leading to strong performance in 2024. The company's ...

Macy’s announced this week it’s hiring a former Walmart executive to head its media network. This is part of a recent push by the department store to reinvent its business. That includes a plan to ...

AICommerce, founded by Peter Szabo, offers a smarter approach to e-commerce marketing by combining AI tools, expert strategy, and structured systems. Rather than chasing quick wins, the company builds ...

Digital advertising, also known as Internet or online advertising, can be a complicated space. With the numerous devices and channels available today for people to access content, consume information ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

AppLovin (NASDAQ:APP) shares were up 5% during Thursday market action as the company expands into the e-commerce advertising market. Stifel reiterated its Buy rating on the stock and jacked up its ...