If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

Students in the University of Washington's Prosocial Computing Group noticed a trend on social media: People were using generative artificial intelligence to make short science videos. The trouble was ...

A UW team built an AI tool that helps users turn research papers into 45-second videos. A researcher uploads a paper to the tool, which uses Google Gemini to write a short script explaining the paper.