Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

As a content writer, you know how important SEO is to your overall success. Good SEO writing is more than keyword placement and Google algorithms. It’s about writing with your audience in mind, ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

In today's digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you're throwing away an opportunity to get your business some much-needed exposure. Many ...