Interactive media is an interdisciplinary field that fuses digital technologies, human–computer interaction and data analytics to create immersive, responsive experiences across diverse environments.

Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

New Delhi: India’s interactive media sector is entering a period of rapid expansion, with micro-drama emerging as one of the fastest-growing segments, according to a December 2025 report by Redseer ...