Deepali Naair is the chief marketing officer for IBM India and South Asia. Naair was awarded the 2020 CMO of the Year award by The Economic Times and recognized as one of the most promising tech ...

A look back at Season 2 of The CMO Circle and the biggest lessons CMOs shared about AI, leadership and growth.

Danny Star, CEO and Founder of Website Depot Digital Marketing Agency, has helped hundreds of small businesses grow and expand. Every industry is different. What’s an effective strategy for one ...

During a recent period of transition—which happened in the midst of the pandemic—I served as my company’s interim chief marketing officer while actively recruiting a permanent replacement. The ...

Marketers shared what 2020 has taught them and how it has made them stronger. Marketers likely remember the headlines from earlier in the year. "The COVID-19 crisis will stun U.S. marketing" is one ...

Opinions expressed by Entrepreneur contributors are their own. Based on the data collected from Revuze’s eCommerce insights dashboard, offering discounts to new customers and high-value customers — ...

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm ...

Opinions expressed by Entrepreneur contributors are their own. Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business. We don ...

2020 has been a year of challenges on multiple fronts, from the Covid-19 pandemic, to racial injustice protests, to a highly contentious presidential election. Businesses have had to contend with ...

The Old Spice Man has taken social media by storm. Utilizing all of the Web 2.0 tools at his towel-clad disposal, the Old Spice Man we first met riding a horse backward while shirtless during the ...