Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or ...

A company's products compete on the market via its pricing. Yet, it has become a matter of great concern to businesses how to determine their products' market price. Naturally, most companies look at ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

Globalization presents both tremendous opportunities for business, but also significant challenges. Processing Content On one hand, multinational corporations have access to assets across all their ...

The net price method is an accounting method in which the net price of a purchase is recorded after any discounts. The net price method works as an alternative to the gross price method, which records ...