Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. It’s very common for a prospective client to come to our product development ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

Robust testing and evaluation processes are important for learning from both the successes and the failures in prototype development. Dr. John Granier, chief engineer of munitions and energetics at ...

Composite materials have revolu­tionised a wide range of industries, including aerospace and automotive, offering unrivalled strength, lightness and design flexibility compared to more conventional ...