Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Power analyses and sample size calculations are important parts of many research projects. Often, before data are even collected, it is necessary to calculate and justify the required sample size for ...

Measuring the identity of Taiwanese Americans, and Asian origin groups in the United States more generally, is a challenging endeavor, whether in survey research or when trying to generate estimates ...