That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

After years of Marie Kondo-esque simplicity, the retail design era of “back-to-basics” aesthetics — defined by neutral palettes and sleek, pared-back interiors — is quickly falling out of favor ...

Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...