Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

WPP Media Sports is a unified sports and gaming practice delivering premier, scalable sports sponsorships, integrations, and ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. Jul 19, 2024, 03:49pm EDT Jul 19, 2024, 05:02pm EDT The official ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

In a post-game interview following a big win against the New York Knicks, Los Angeles Lakers player and iconic athlete LeBron James warned young athletes: “Pour it all into the game if you want to be ...

NEW YORK, NY (Wednesday, April 19, 2023) — The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

In partnership with FreeWheel, FanServ’s Stadium platform empowers buyers to seamlessly build and activate campaigns across teams, leagues, and live sports events. With this tool, leading networks ...