Adidas, Nike, and Reebok would have you believe that purchasing their products will change your life. Is that just marketing convincing us that the shoe-makers are smart, or is there more behind the ...

Technological innovations have aided professional sports performance in myriad ways, but one area that is, perhaps, less publicized is technology’s impact on the sports equipment used in competition ...

Fitasy is set to transform the footwear industry with new technology that democratizes access to custom-fit shoes—improving comfort, reducing waste, saving customers money, and helping prevent common ...

If you’ve shopped for running shoes in the past few years, you’ve likely found yourself drowning in kicks with long, obtuse names like “Nike Free RN Motion Flyknit” or “Mizuno Women’s Wave Rider 20 GT ...

The Vietnamese first physical shoes applying NFC technology launched in June 2022. The product has received numerous positive feedbacks as well as support from the running community, with over 50,000 ...

Plastic shoes have been around for years, and 35 companies now turn them out. But plastic has mostly been used for cheap shoes because it does not breathe like leather and usually makes feet hot and ...

SAN DIEGO — Running has been around as long as there’s been something that could chase humans, but racing isn’t quite as old. The first documented race was about 1000 years ago. But over the last ...

DMT Cycling is providing an NFC feature in its special edition shoes with a tag from Avery Dennison leveraging an ICE Key chip to identify cyclists and their health needs. Technologist Roberto ...