Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Fall is coming in hot, y'all—and that means Halloween is quickly approaching. Get ready for your ...

Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have emerged as popular search terms on the app, with some users racking ...

The Super Bowl is looming on the horizon, and as a person whose roommate and best friend are both diehard Denver Broncos fans, I've been anticipating the big game for weeks. In today's "weird news I ...

Halloween is arguably the most creative time of the year. Creating fun costumes and makeup looks makes me tick, so I was excited to bring the look of an icon, a legend, and very much the moment to ...

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