It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The ...

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one ...

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...

Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought ...

For years, I have sold computers in big box retail. While I see a wide array of customer stereotypes throughout the entire year, the holiday season brings them out, full throttle. Dealing with certain ...

The Global Customer Relationship Management Market is expected to reach US$ 217.41 billion by 2033 from US$ 71.8 billion in 2024, with a CAGR of 13.10% from 2025 to 2033. Expanded demand for ...

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...