A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

For any service company that bills on a recurring basis, a key variable is the rate of churn: How many customers cancel? In many competitive industries, churn can be substantial—some wireless carriers ...

A simple daily skin care routine includes cleansing, serums, moisturizer, and sunscreen. Match products to your skin type to avoid irritation or breakouts. Patch test new products for 48 to 96 hours, ...